Director of eCommerce Marketing

Company: 40HRS, Inc.
Location: Salt Lake City
Posted on: April 1, 2025

Job Description:

Job Description

Find out more about this role by reading the information below, then apply to be considered.

The Director plays a pivotal role in shaping the future of the company's website-one of our most valuable digital assets and a key driver of customer acquisition and revenue growth. This leader is responsible for optimizing every aspect of the eCommerce experience across desktop, mobile, tablet, and click-to-chat, ensuring seamless interactions that convert visitors into customers.

Collaborating closely with customer acquisition teams, IT/Developers, UX Design, Analysts, and Senior Leadership, the Director provides strategic insights, wireframes, and user experience recommendations to enhance engagement and maximize conversions. Success in this role requires deep expertise in conversion optimization, usability, web analytics, marketing, and persuasive copywriting.

Operating within a testing-driven culture, this role directly influences business performance by continuously refining the digital experience. The Director is not just optimizing a website-they are driving the future of the company's online growth, ensuring the company remains at the forefront of the self-storage industry.

Job Responsibilities

Investigate, recommend, and implement enhancements: Use data-driven analysis to identify opportunities that can increase revenue and improve overall customer experience. Prioritize efforts based on the highest impact opportunities.
Drive thought leadership in conversion rate optimization: Develop and implement a strategy that aligns with and supports the broader customer acquisition goals.
Make recommendations: Develop user flows, wireframes, and presentations to communicate strategy effectively.
Manage testing roadmap and goals: Set and oversee testing objectives for each platform, device, and channel.
Run A/B and multivariate tests: Conduct web optimization tests both in collaboration with Web Development and independently within the Marketing team.
Achieve established goals: Work within a testing-centric environment to meet defined targets.
Evaluate test profitability: Determine the success of each test and program by performing pre/post analyses.
Collaborate with various teams: Work closely with SEO, Branding, PPC, Email, Product, Pricing, UX, and Call Center teams to ensure a consistent and optimized customer experience across all channels and platforms while supporting their business needs and interpreting campaign results.
Organize and manage a team: Lead a team that meets and exceeds expectations in Marketing Optimization and Program Management.

Job Requirements

Undergraduate degree in business, marketing, or a related field. A graduate degree is a plus.
8 years of digital marketing experience is required.
Experience with website optimization, website analytics, and both quantitative and qualitative research is highly preferred.
Proficiency in MS Excel, Word, Outlook, and PowerPoint.
Strong data skills and management, including proficiency in quantitative tools (e.g., Google Analytics) and qualitative tools (e.g., Quantum Metric).
Understanding and application of new technologies in marketing practices and programs.
Self-motivation and an entrepreneurial mindset.
Complex problem-solving skills, judgment, critical thinking, creative thinking, and decision-making abilities.
Effective communication and relationship-building with internal and external partners.
Highly organized, accurate, timely, and capable of prioritizing tasks.
Pro-active problem-solving skills and a drive to take responsibility for continuously improving results.
Excellent written and verbal communication skills, with strong presentation and report writing capabilities.
Ability to work with cross-functional teams in managing and driving marketing products.
Complex project management skills, from the initial idea through design, implementation, and testing phases.
Capability to juggle several projects simultaneously to ensure optimal channel effectiveness under challenging deadlines.
Sound knowledge and understanding of industry trends and customer behaviors.
Understanding of the principles and best practices of website design based on user behavior, with the ability to collaborate with the brand team to execute those designs.


Providing the following benefits and more:

Well defined career paths
Great work/life balance and hybrid work schedule
Medical, dental, and vision benefits
Health Savings Account (HSA) or Flexible Spending (FSA)
Company paid Life, AD&D, and Short- & Long-Term Disability
401K with company match after 90 days of service
Holiday pay and paid time off
Extensive wellness program and various employee discount programs
Personal health advocate
On-site fitness center
Free soda, coffee, and snacks all day every day and much, much more!


EEOC:

40HRS Staffing is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: 40HRS Staffing is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at 40HRS Staffing are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. 40HRS Staffing will not tolerate discrimination or harassment based on these characteristics.

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