Senior Product Marketing Manager, Social

Company: Pattern -
Location: Lehi
Posted on: January 26, 2025

Job Description:

Senior Product Marketing Manager, SaaSSenior Product Marketing Manager, SaaSApply locations Lehi, UT time type Full time posted on Posted 3 Days Ago job requisition id R-101238Job Description:Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern and use your skills to push one of the fastest-growing companies in the US to the top of the list!Pattern is the premier partner for global ecommerce acceleration and is headquartered in Utah's Silicon Slopes tech hub-with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. More than 150 global brands like Nestle, Kong, Panasonic, Sorel, and Pandora rely on Pattern's global ecommerce acceleration platform to scale their business around the world.We are looking for a Sr. Product Marketing Manager to revolutionize messaging, positioning, asset creation and enablement across Pattern's multi-product business model that enables brands to accelerate their ecommerce growth across the globe. This role involves high visibility with C-Suite leadership, including the CEO, requiring strong communication and strategic skills.This person will play a crucial role in finding customer insights and market trends in order to improve the customer experience and showcase how Pattern can help resolve those pain points with our unique product offerings. This person will work closely with Marketing, Product, Sales and Brand Management teams to bring products and features to market. The ideal person is a strategic customer advocate who values improving customer experiences and enjoys working with diverse partners to execute complex projects.This is a full-time role in the Corporate Marketing organization, reporting to the Head of Product Marketing in our Lehi, UT office.Responsibilities:

• Own and lead Pattern's Product Marketing strategy across Pattern Creators and Social.
• Drive the creation and execution of product GTM strategy and tactics in partnership with product management, sales leadership, demand generation and other marketing teams.
• Synthesize market, competitive, analyst and customer insights to help guide product strategy and development, messaging and sales motion.
• Develop and refine differentiated product messaging and collaborate with the broader marketing team to implement across channels.
• Establish deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Sales, Customer Success, and Marketing.
• Create engaging and differentiated top of funnel, middle of funnel and bottom of funnel content, such as blog posts, eBooks, whitepapers, webinars, demo videos and more.
• Build enablement assets and deliver training to help sales, BDRs, and customer success understand buyer personas, pain points, key product capabilities and benefits.Qualifications:
  • Bachelor's degree and 4+ years of directly-relevant work experience.
  • Strong written and verbal communication and story-telling skills utilized with both customers and internal stakeholders.
  • A knack for navigating ambiguity and complex business models.
  • You're a builder and enjoy creating strategy, programs and processes from scratch.
  • You use data as much as possible to inform your decisions.
  • You are a master at prioritization and know when to say yes to game changing ideas.
  • You roll up your sleeves to get the job done.
  • Ecommerce experience is preferred, but not required.What does high performance look like?
    • You are seen and trusted as a product marketing expert at Pattern, owning and executing your vision and strategy.
    • You communicate your vision and plans clearly.
    • You are a change agent and execute consistently to fuel growth.
    • You develop relationships with cross-functional teams with ease.
    • You balance strategy creation while delivering results.
    • You can translate technical specifications into value propositions that resonate with customers.What is my potential for career growth?You will own the product marketing strategy for Pattern Creators, Social and new products developed for off-platform traffic and discoverability.What is the team like?Product Marketing sits within the Corporate Marketing organization and consists of seasoned marketers across all major marketing functions.What is the hiring process?
      • An initial phone interview with Pattern's talent acquisition team
      • A skills-focused video interview with the hiring manager
      • A performance and culture-focused video interview with the hiring manager
      • An onsite interview and presentation with a panel of department leaders and the CMO
      • Reference checksHow can I stand out as an applicant?
        • Showcase a proven track record in building product marketing strategies.
        • Highlight experience in story-telling and developing strong working relationships.
        • Demonstrate communication and collaboration skills.Why should I work at Pattern?Pattern offers big opportunities to make a difference in the ecommerce accelerator industry!Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.
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Keywords: Pattern -, Salt Lake City , Senior Product Marketing Manager, Social, Advertising , Lehi, Utah